Nissan eyes Thailand for EV Facility
With many car giants opting for Thailand as the go-to place for manufacturing, it is only natural that Nissan sees the Land of Smiles as the...
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With many car giants opting for Thailand as the go-to place for manufacturing, it is only natural that Nissan sees the Land of Smiles as the forerunner in which to set up an EV facility. The Yokohama-based manufacturer already has plants in Samut Prakan which can produce 375,000 vehicles a year. Making Thailand the hub for its EV expansion not only strengthens its position in the region, but also opens up a large economic door.
Nissan already owns production plants in Thailand and Indonesia, and assembly factories in Malaysia, the Philippines, Vietnam and Myanmar with partners. The carmaker plans to import the Nissan Leaf and e-Power technology to these countries as the regional free trade zone also offers key privileges for the company.
Yutaka Sanada, Regional Senior Vice President and Head of Operations Committee A&O region. Image credit – Nissan Thailand
Yutaka Sanada, Nissan's senior vice-president for Asia and Oceania, said, "I think all the promotional schemes and the Thailand 4.0 policy are set to drive future EV manufacturing in Thailand. Nissan is conducting a feasibility study for its eco-friendly models in the Asean market.”
Nissan aims to be the first car brand to introduce EVs in the Asean region, while Thailand was chosen as the first country to showcase the Leaf and e-Power at the Thailand International Motor Expo last month. Although there is tremendous potential for growth in the EV market, Sanada admits the right infrastructure must be in place, such as public charging stations.
Sanada added that Nissan aims to become a top three car brand in every Asean country by the end of fiscal year 2021. "We aim to double sales volume in Asean as part of the company's mid-term plan," he said.
With Thailand being its biggest market at 52,700 units, expect Nissan to be a bigger powerhouse in this region than it already is.
Image credit – Bangkok Post
Nissan already owns production plants in Thailand and Indonesia, and assembly factories in Malaysia, the Philippines, Vietnam and Myanmar with partners. The carmaker plans to import the Nissan Leaf and e-Power technology to these countries as the regional free trade zone also offers key privileges for the company.
Yutaka Sanada, Nissan's senior vice-president for Asia and Oceania, said, "I think all the promotional schemes and the Thailand 4.0 policy are set to drive future EV manufacturing in Thailand. Nissan is conducting a feasibility study for its eco-friendly models in the Asean market.”
Nissan aims to be the first car brand to introduce EVs in the Asean region, while Thailand was chosen as the first country to showcase the Leaf and e-Power at the Thailand International Motor Expo last month. Although there is tremendous potential for growth in the EV market, Sanada admits the right infrastructure must be in place, such as public charging stations.
Sanada added that Nissan aims to become a top three car brand in every Asean country by the end of fiscal year 2021. "We aim to double sales volume in Asean as part of the company's mid-term plan," he said.
With Thailand being its biggest market at 52,700 units, expect Nissan to be a bigger powerhouse in this region than it already is.
