Jaguar's New Ambassador is NOT REAL

0 6-21-2018
Eliksir Kemudaan X-1R Untuk Kereta
0 6-21-2018
Adanya suatu masa dahulu apabila kereta semestinya akan memasuki ‘junkyard’ sebelum odometer mencapai enam angka. Sebenarnya, kereta dari tahun 60-an dan 70-an mempunyai odometer yang mencapai sehingg...
0 6-21-2018
0 6-19-2018
All You Want To Know About Space Is At Malaysia's National Planetarium - And X-1R Is There Too!
0 6-19-2018
Our sponsor X-1R and its products are many things to many people: for motorists, it's cost-savings and improved performance; to the racing fraternity, it means winning; to business owners and corporat...
0 6-19-2018
0 6-19-2018
Man Burns Incense for Good Luck but Bids His BMW Good Bye After It Went Up In Smoke
0 6-19-2018
A man accidentally ‘burned’ his brand new BMW when he lit incense sticks close to it and left them unattended. We assume he wanted to celebrate the joyous occasion and offer thanks to the heav...
0 6-19-2018
0 6-19-2018
The Longest Running Car Has Travelled the Distance to the Moon 13 Times! Here’s How Irv Gordon Keeps His Car Running…and Here’s How WE Do It
0 6-19-2018
Irv Gordon, now a retired school teacher, fell in love at first sight with his Volvo P1800 the moment he saw a photo of it in Road & Track in 1966. After buying it new, he only had US$50 left to h...
0 6-19-2018
0 6-17-2018
Penjimatan Besar Dalam Botol Yang Kecil!
0 6-17-2018
Kepada semua pemilik motosikal! Sudah tiba masanya anda mendapat lebih banyak keseronokan daripada perjalanan, masa untuk menyertai keluarga X-1R dan mengetahui mengapa pemenang perlumbaan pemandu ...
0 6-17-2018

Jaguar Land Rover’s has appointed a new brand ambassador, and it isn’t a person…it doesn’t even exist, at least not in reality. Unless yo...

Jaguar Land Rover’s has appointed a new brand ambassador, and it isn’t a person…it doesn’t even exist, at least not in reality. Unless you were into alternative rock a decade ago, you probably have never heard of the band Gorillaz, much less seen Noodle, one of four characters of the virtual band and new global spokes’person’ for Jaguar Racing.

The campaign is about encouraging youth to explore the field of STEM - science, technology, engineering and mathematics. We don't see the connection between that and a Japanese girl who plays lead guitar for a British virtual band, but we're keeping an open mind.

It was launched together with Jaguar's racing team debut in Formula E in Hong Kong, where the third season kicked off. It wasn’t that great a start for Jaguar, as driver Adam Carroll finished in twelfth place while teammate Mitch Evans retired halfway.