Using Tech To Ease Transportation Woes
If the technology to reduce traffic congestion takes time to implement - for instance, self driving cars, integrated public transport...
https://automology.blogspot.com/2013/11/using-tech-to-ease-transportation-woes.html
If the technology to reduce traffic
congestion takes time to implement - for instance, self driving cars,
integrated public transportation and better infrastructures – then the
technology to ease at least some of the traffic pains is already here.
A
host of mobile applications and social media platforms are already
being used to foresee traffic conditions of the journey ahead, and to make optimum travel plans.
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Twitter & Facebook
In
Indonesia, Hendry Soelistyo, an IT entrepreneur, started a site called
lewatmana.com, that collates real time traffic updates on Jakarta roads,
from users’ Twitter and Facebook updates. In a city of 10 million
population and where daily commutes of 5 hours are not uncommon, this site is a
godsend.
Besides
relying on its users, the platform is connected to 100 CCTVs mounted on
office windows across the city that sends photo updates via Twitter. Not surprisingly, the service has already garnered 200 000 followers.
For
commuters in the city of Kuala Lumpur, Malaysia, the Twitter handle
@kltrafficupdate, has almost 65 000 followers. Somewhat similar to
lewatmana.com that uses crowdsourcing to collect information, followers
rely on each others’ updates to find out traffic conditions in various
part of Kuala Lumpur and its suburbs. With information in hand before even leaving their home or office, they
can decide to proceed, change their route or delay their journey to
reduce traveling time.
Waze
Waze is a
mobile application that was developed in Israel and recently bought by
Google (as are many successful online-based companies) for USD966
million. Waze merges GPS navigational service (watch out, Garmin!) with
traffic condition updates, relying as well on the community of users to
provide traffic information. Users simply need to key in their
destinations, and, leaving the app active while driving, passively
contribute traffic data or actively share observations of roadblocks or
accidents along the way.
The app is fast gaining popularity in Asia. As of December 2012, there were
1.18 million Waze users in Malaysia, and it is gaining momentum in
Indonesia and the Philippines. For now, Waze runs on incomplete maps in
most countries, as it relies partially on complementary map data from
its users. With Google now in the picture, mapping is bound to improve,
even for this part of the world.
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Online Taxi Booking
Now,
for those who do not want to drive nor share a bus or train coach,
there is the taxi option. However, taxis in this region, with the exception of
Singapore, are notorious for being difficult to flag down or for not using
their meters.
Enter
the mobile taxi booking application. In Malaysia, there are already
several similar applications rivaling for the largest piece of the
market share. The most successful of them all, MyTeksi, was only launched in mid 2012 and
within 4 months, were processing 1000 bookings a day.
The
free (for the customers) service provides driver information, taxi
location as the vehicle makes its way to pick up the passenger, an
estimated cost of the journey and feedback function. Drivers with
negative feedback would be blacklisted, after the company verifies the
complaint and deem it justifiable. With that comes peace of mind that
you’re not being fleeced by the taxi driver or single (especially
female) passengers need not worry about their safety as the
bookings are monitored by the company. The app has benefited the taxi
drivers as well, who previously spent 75% of their time idle while
cruising for passengers.
With its success in Malaysia, the company has recently expanded to the Philippines and Singapore under the name, Grab Taxi.
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Of
course, the usage of these technologies is dependent and grows in tandem with Internet and
smartphone penetration in the country. A recent analysis by Ericsson
ConsumerLab in South East Asia found that smartphone penetration in
Malaysia increased from 47% to 63% in 2013 within a year, while tablet
penetration increased almost threefold to 39%. In the Philippines,
smartphone users increased to 35% from 29%, while tablet usage climbed up
to 13% from 6%.
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