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Automology was recently invited to our sponsor X-1R's Christmas bash at the Philippines. It has become a tradition for service advisors,...

Automology was recently invited to our sponsor X-1R's Christmas bash at the Philippines. It has become a tradition for service advisors, service managers, parts managers and after-sales directors of almost all franchised car dealers in the Philippines to look forward to the annual X-1R/CreativeSparx Christmas Party and Appreciation Night.

This event has been branded to be the biggest event in the service sector of the Philippine automotive industry. Remarkably, it is the only event that can bring together service professionals from all car brands in one place without them getting into fist-fights. The 2017 X-1R Christmas and Appreciation Night was attended by over 1,000 service staff from different car dealers all over the Philippines, some travelling from the southern and northern most parts of the Philippines.

During the event, Nigel Mckenzie, Global CEO of X-1R Global Ltd, handed over to Brixton Aw, the President and CEO of CreativeSparx, Inc. (CSI), the 2017 Asia Pacific Distributor of the Year Award. It was the fourth year in a row for CSI to receive the prestigious and coveted award, besting all the other 39 country distributors in the Asia Pacific, Australia-NZ and Middle East-African Region. Mckenzie said, “CSI/X-1R Philippines has now become the global model for X-1R, an example of how X-1R is promoted, distributed and managed in a country.”

X-1R Global CEO, Nigel Mckenzie, awarding the Asia Pacific Distibutor of the Year 2017 Award to CreativeSparx, Inc. (CSI) President Brixton Aw.

Aw said, “The Award motivates me to achieve more in 2018, and I promise an even bigger event in December 2018”, to which Harold Ledda, the X-1R Philippine Country Manager, responded, “This makes CSI/X-1R Philippines an even a harder team to beat now, because of its relentless efforts at pushing X-1R to a level of performance never seen before.”

Over 100 prizes were given away. The winners of the top prizes were:

First Prize - Hyundai Eon Car - MARLON ABERGAS of Hyundai Cabanatuan City
Second Prize - Home Appliance - JANSEN MACASERO of Toyota Mandaue, Cebu North
Third Prize - Trip to Hongkong for 2 - GLENDALIE TABUQUILDE of Hyundai Makati, Pasong Tamo
Fourth Prize - Trip to Palawan for 2 - ARNOLD TAMAYO of Honda Magallanes, Makati
Fifth Prize - Trip to Boracay for 2 - NOEL PONSORES of Honda, Dasmarinas, Cavite

The occasion was graced also by Jeff Ketchledge, the Vice-President and COO of X-1R USA, whose heartfelt comment was: “I was deeply awed by such a phenomenal event.”

The Honda Manila Service Team headed by Mr. Ritchie Galauran, Service Manager and Mr. Tomasito Tabian, Parts Manager (2nd and 3rd from right, respectively).

Friends of X-1R and presidents of their respective companies.

Chevrolet, Kia and Honda Teams (R-L) Mr. Rico Quetola, Director for Service, Chevrolet, LICA Group, Mr. Job Laput, Service Manager, Chevrolet/Kia Davao, Mr.Geonifer Pacaldo, Functional Director for Service, Honda Cebu and Mr. Rene Lamprea, Serivce Manager, Honda Cavite with his service advisors.

Mitsubishi and Hyundai Delegation from General Santos City, headed by (R-L) Dealer Principals Russell and Jhun Rogelio and Service Manager, Dindo Bautista.

(Seated L-R), Mr. Jeff Ketchledge, COO, X-1R USA; Mrs. Betty Aw, Chair, CreativeSparx, Inc.; Ms. Sheila Yuico, AVP, Philippine National Bank and Eddie Haw, Sales Manager, X-1R, Malaysia. (Standing L-R) Mr. Nigel Mckenzie, CEO, X-1R Global, Ltd; Mr. Chito Jamias, Director for Marketing, Honda and Isuzu Yuchengco Group; Mr. Leo Dolendo, VP and Functional Director for After Sales, Honda Ayala Group and Kevin Siripala, GM, X-1R Malaysia.

The X-1R Philippines/CSI Sales and Marketing Team with X-1R GM Harold Ledda (5th from left), CSI Chair Betty Aw (6th from left), CSI President Brixton Aw (7th from left), X-1R USA COO Jeff Ketchledge (8th from left), X-1R Global CEO Nigel Mckenzie (9th from Left) and CSI CFO Bernice Aw (10th from left).

The X-1R Models in their Mardi Gras Attire.

(Left to Right) Mr. Jeff KetchLedge, X-1R USA COO, Mr. Eddie Haw, X-1R Malaysia Sales Manager, Mr. Chito Jamias, Honda and Isuzu Yuchengo Marketing Director, Mr. Leo Dolendo, Honda Ayala VP and Functional Director for After Sales, Mr. Harold Ledda, X-1R General Manager for Phil, Middle East and Africa and Mr. Kevin Siripala, X-1R Malaysia General Manager.