Porsche sets New Record for 2017 Deliveries

Porsche AG continued its upward march by delivering around 246,000 vehicles to customers worldwide last year. The Stuttgart-based sports car manufacturer exceeded its 2016 record by 4%.

One of the biggest boosts came from its Panamera model, with approximately 28,000 deliveries—that is a staggering increase of 83% compared to the previous year.

“The hybrid models of the new Panamera in particular are very well received by customers, validating our product strategy. The Turbo S E-Hybrid, as the top model in the line, is a clear embodiment of performance and efficiency. It sets new benchmarks in its class,” says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG.

“With our product range and the strong sales regions of Europe, America and Asia, we are well positioned,” added the optimistic Von Platen.

In addition to the Panamera, the delivery of 718 models have also significantly exceeded the previous year’s figures. Around 25,000 of the mid-engine sports cars were delivered, which is an increase of 6%.

More than 32,000 units of its flagship model, the 911, were handed over to customers worldwide. The latest model in the lineup, the Macan, is the best-selling Porsche and maintains the high figures from the year prior, with more than 97,000 vehicles delivered (+2%). 

As with most car manufacturers, China is Porsche's stronghold and it is no surprise that it remains the largest single market for the luxury carmaker, with more than 71,000 vehicles delivered, exceeding the previous year’s figure by 10%.

The figures for the USA (+2%) and Europe (+2%) continue to build on the success of previous years. With around 28,300 deliveries, the home market of Germany lies just short of the figure for 2016.

“In 2018, the new Cayenne is being launched in the key sales regions that are the USA and China – this promises further growth,” said von Platen. “Nonetheless, the exclusivity of the brand will continue be our top priority in future.”

The aim for 2018 is to stabilise figures at the high levels achieved in 2017.